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Why Have a Big Vision?

The Big Vision is the goal beyond the horizon. It helps us hone our direction. When we aim for the Big Vision, each step moves us closer, and we see the path more clearly. We focus on what matters. Our path grows more direct. Our chances for success increase, and we can achieve more than we imagined possible.

Commit to Create a New Way

As a business or community grows, its standards from long ago cease to match current values, and it must commit to create a new way. Values and goals must be realigned, and products or services updated. But there is much more.

How a business or community operates and makes decisions is also aligned to its standards, so these must also be updated. All of this adds up to a comprehensive change — and that needs future thinking and true commitment.

Create a Shared New Way

As a business or community grows, its standards from long ago cease to match current values, and it must commit to create a new way. Values and goals must be realigned, and products or services updated. But there is much more.

How a business or community operates and makes decisions is also aligned to its standards, so these must also be updated. All of this adds up to a comprehensive change — and that needs future thinking and true commitment.