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Grow While Working As One

To achieve our Dream and Big Vision, we must aim for both near and far term goals. Near term goals help us to change old habits and create new growth, while far term goals keep us on course and provide motivation.

Transform to Set a Standard

As a business grows, it must one day transform to set a standard. This happens after it has grown through many cycles of change. In each cycle, its teams adapt to new needs, and so evolve separate work cultures and methods.

The business sees one day that too much of its operation is inconsistent. Its brand is not the same everywhere, its activities are inefficient and costly. The business must transform to set a standard that restores consistency and unifies aim.